- project.detail.category: Branding
For one of my clients, who owns a chain of grocery stores, I created a series of packaging for juices under the brand name "Farmare". Colorful fruits are in themselves an inspiration to design interesting packaging, attracting the eye of the consumer. Freshness and naturalness are the most important product qualities that customers consider when shopping in a supermarket. Therefore, the packaging itself should always show these qualities to focus the customer's attention on the product.